Shopping online is convenient, but it’s not always intuitive. The key to getting more customers on your website is to make sure they can find what they want quickly and easily.
That means creating an eCommerce site that’s fast, user-friendly, and optimized for mobile devices. It also means driving traffic through SEO and optimizing your site for voice search. Here are some strategies to help you increase traffic on your eCommerce site:
Improve site performance to boost conversions
Improving site performance can help boost conversions and increase your overall traffic. Site speed is a ranking factor on Google, so it’s important to ensure your site runs quickly. Also, studies show that customer satisfaction improves when sites load quickly.
Utilizing an SEO extension not only enhances search engine optimization but also improves site performance, leading to increased conversions. These tools optimize various elements, such as images, scripts, and caching, resulting in faster loading times and a smoother user experience. The synergy between performance and SEO drives better conversion rates.
To improve site speed, make sure you’re using an optimized hosting package and keeping your content lean and mean by breaking it up into smaller pieces. You can also use image compression or caching plugins to reduce the load on your servers by storing frequently used images for faster loading times in the future.
See Also: The 18 best SEO plugins for WordPress in 2024
Optimize your eCommerce site for voice search
The future of eCommerce is voice search. The tech industry has been buzzing about this new way to interact with your phone for years, but today it’s finally gaining traction.
And it’s not just hype—voice search is an amazing tool because it’s more natural, easier to use, and more efficient than traditional methods like typing. It also boasts higher accuracy rates and greater accessibility for users with physical disabilities or other conditions that make traditional searches difficult.
As a result, voice-based searches are becoming the preferred method of browsing online retailers worldwide as they become increasingly popular in both developed and developing markets.
Use social media to promote content and drive site traffic
Social media is an excellent way to get your message out there. Social media is all about engagement, so it’s important to respond to users who are talking about your brand, products, or services on social media. Using social media as a marketing tool will help drive traffic to your site and increase brand awareness.
Social media doesn’t just benefit the e-commerce business – it benefits users too. If you’re brand new to a platform like Instagram or Pinterest, consider starting by browsing other businesses’ profiles and then following them back. This will help you build a network of people interested in what you do and make connections with other businesses that could lead you down different paths than where you started.
Optimize for mobile devices
As you know, mobile devices are the future of eCommerce. By 2020, 80% of all eCommerce sales will be made on mobile devices. So, if your website isn’t optimized for mobile, now is the time to start.
When optimizing your eCommerce site for mobile users:
- You need to ensure that it loads quickly and is easy to navigate.
- You must ensure all pages are fully functional with no broken links or errors.
- Your checkout process needs to be straightforward.
Drive traffic through SEO.
To drive traffic through SEO, you’ll want to ensure that your product descriptions contain relevant keywords. To do this, try using different variations of keywords in the title and description fields for each of your products. You can also use keywords in the URL for each product page and meta tags within the HTML code. Finally, add content relevant to your business on other pages throughout your site.
Engage with your customers.
Talking to your customers is a great way of increasing traffic to your website. You can do this by using social media, providing customer support on social media platforms, and offering a live chat option on the website.
Listening to what customers say about you is another way of improving your e-commerce site’s traffic. This can be done by asking for feedback and using it to improve your product or service and any marketing campaigns you might be running.
Use email marketing.
Email marketing is one of the best ways to reach customers, but it’s also one of the most overlooked. Email marketing allows you to easily reach your audience and promote your brand, products, and content.
You can use email marketing to promote your brand, products, and content by sending them regular emails or newsletters. You can also use email marketing to promote contests or surveys that will help you collect data from your customers who have opted in for such offers.
Centralize all your branding and messaging.
Consistency is key. It’s vital that your branding and messaging are consistent across all channels, devices, and marketing channels. If you have a brick-and-mortar store, your website should reflect the same values as in person.
Your website should be just as engaging if you have a large social media presence. If your company has multiple websites with different looks and styles, make sure the sites feel like they belong to the same brand by using similar colors, fonts, and layouts across all of them.
Send newsletters.
Make sure your newsletters contain a call to action. Emails are often seen as a way of keeping in touch with customers, but you need to ensure that the content is relevant and includes valuable information for the reader. You can do this by including a link back to your website in each newsletter or by offering discounts or other promotions. If they click through and spend money on one of your products, they’ll be more likely to visit again.
Make sure it’s easy for people to unsubscribe if they don’t want more emails from you. Even though it might seem obvious—and many people think of it like this—some businesses forget how important this point is. Don’t make subscribing hard work: provide simple links at the bottom of each email so that users don’t have too much trouble unsubscribing if they are unhappy with what they receive via email inboxes.
Conclusion
In the end, there are so many things you can do to get more traffic on your eCommerce site, like buy website views, along with organic methods. The best way to figure out what will work for you is to try as many channels as possible and measure their effectiveness. Then, it’s just a matter of choosing the most effective and implementing them on an ongoing basis.
