If you are a real estate agent, then you have probably used digital marketing strategies to generate leads for your business. In fact, 67 percent of companies rely on lead generation strategies to grow their content online and attract more sales.
Although digital marketing is an effective way to grow your real estate business, there is one more marketing strategy that you may be overlooking postcards. Most real estate agents rely on digital marketing for leads.
However, if you want to stand out and attract more clients in real estate, we recommend you consider using postcards. Postcards are the secret weapon to effectively marketing yourself as an expert realtor to interested clients.
In 2018, DMA released a Response Rate Report which indicated that direct mail performs better than all digital channels by 600 percent. Keep reading to learn how to use real estate mailers such as postcards to grow in the real estate industry.
What Makes Postcards for Real Estate So Effective?
Real estate postcards are one the most effective marketing tools because of their great performance in generating engagement and conversion from clients. In 2019, the Data and Marketing Association found that 91 percent of consumers engage with direct mail.
In addition to being the fastest way to interact with your potential clients, here are other ways postcards can help grow your real estate business.
They Provide Relevant Information About a Specific Neighborhood
Postcards offer the best geo-targeting strategy in real estate. With the right details about neighborhood boundaries, zip codes, and carrier routes, you can target clients interested in real estate in a particular neighborhood and provide them valuable real estate information.
Therefore, if you want to get more real estate deals in a specific neighborhood, a postcard marketing campaign is the best way to go.
Showcase Your Expertise in One Mailer
Instead of showcasing your realtor skills in long marketing videos on social media, real estate mailers allow you to provide value and market yourself to interested potential clients in a direct non-intrusive way.
Research shows that direct mail requires 21 percent less effort to process marketing campaigns mentally compared to other digital marketing strategies. Postcards will help establish yourself as an authoritative brand in real estate to potential clients especially if you add client testimonials, current market data, and your headshot in the content.
Being Different is Good
Postcards stand out in real estate marketing because they add a personal touch to your content unlike other digital marketing strategies. This is because consumers appreciate receiving something in their mail that is tailored specifically to their needs or desires.
Take advantage of postcards and send potential real estate clients marketing ads in their mail that will prompt them to reach out to you.
Tips for a Successful Real Estate Postcard Campaign
Are you ready to make use of postcards to interact with more potential real estate clients and get more sales? We have prepared several tips to help you get ahead in the real estate market using a postcard marketing campaign. Check them out below:
Use Professional Postcard Templates
If you want better results from your postcard campaign, ensure that the postcards appear professional in order to represent your brand well. The postcards you send will either make a positive or negative impression of you as a realtor to potential clients.
Therefore, for better results, we recommend using professional postcard templates that will make your business appear reliable, trustworthy, and appealing to interested clients.
Mail Them Consistently
For a successful postcard marketing campaign, keep the marketing rule of 7’s in mind, which states that you need to contact a potential customer at least 7 times before they can make a purchase from your business.
Therefore, you need to keep mailing your potential customers consistently until they finally reach out and close a deal with you. This means that you may have to mail interested clients at least once per month each month for a year to see great results from your postcard marketing campaign.
Use High-Quality Images
High quality images can improve the results of your postcard marketing campaigns significantly because they can incite an emotional response from potential clients and persuade them to buy the real estate property.
Additionally, if you want interested real estate clients to buy a certain property, you need to show them images of the property so that they can decide whether the property is appealing enough for them.
Poor quality real estate images may communicate to potential clients that your brand is untrustworthy and cheap, which may cause them to doubt your business and fail to respond to the mail.
Strong Call-to-Action
If you want your real estate postcard campaign to be fruitful, you need to add a clear and strong call to action on the postcard before your mail it to potential clients. Real estate clients require interesting and unique calls to action e.g. ‘buy your dream home’, ‘discover awesome rentals’, and ‘find your piece of heaven’ e.tc.
Whichever action you desire your client to take in order to make a sale, highlight it boldly in the postcard in a way that the call to action is hard to miss.
Final Thoughts
Postcards are very effective for real estate marketing because they yield better results than digital marketing campaigns. Despite living in a digital world, it is clear that non-digital marketing techniques such as the use of postcards are very productive and will ensure you stand out as a realtor against your competitors.
Therefore, if you are a realtor that desires to get more sales and enquiries about real estate, then real estate mailers are the best way to interact with potential customers. In case you need help to get started on your postcard marketing campaign, we are here to assist you.
Get in touch with us today and we will help you design the best real estate postcards that will boost your marketing campaigns and produce incredible results from potential clients. All you have to do is give us a call today and we will get to work right away.
