Your website can only excel if it has a proper web design that improves the overall user experience and functionality while also complementing the content. And since one can easily overlook all these factors, it is important to consider hiring a web development company to build a successful website.
Here are a few elements that can help create an exceptional web development strategy:
Remove Distractions
There can be certain items on your website that may distract your visitors and weaken the message you are trying to deliver. Some of the items would be complex animations, lengthy content pieces, and phony pictures. And since our audience now has the shortest attention span ever, your website should be able to convey the message clearly and quickly to the viewers. You need to pay keen attention to various elements like font styles, imagery, colors, logo usage, and iconography. Also, it is better to avoid the use of excessive on-page animations.
Implement Calls-To-Action
Designing and incorporating call-to-action buttons into a web interface is quite beneficial but it also requires some forethought and planning. As soon as a visitor lands on your web page, you need to guide and influence them to take action. This can be done by pointing them in the right direction and strategically placing call-to-action buttons. To grab viewers’ attention, these buttons should be located in prominent locations like the top section of the page. Since this is more likely to get noticed, it can lead to higher landing page conversions.
Improve Navigation
Navigation is key while designing a website as it helps the viewers to skim through all the major areas while also letting them dive deeper into the services or products offered by your business or know more about your brand by accessing the ‘about us’ section. Thus, it is important to ensure that your web design has a properly organized navigation interface. For this, one should avoid cluttering their web page with vague hypertext as this can confuse the viewers. And if the visitor is unable to find what they are looking for, they will bounce and find a competitor that probably has a better user interface.
Use White Space Optimally
Also known as negative space, these are empty areas that lack content and are present around the elements on a page. White space is a crucial web design element that can help you break the page into sections and thus improve readability. With more white space, you can divide the web page into different sections and with lesser white space, you can help the viewers know which elements are related to each other owing to their proximity. Thus, white space will not only help in the positioning of other website elements but will also give the web page a much more organized look. For this, your website development company needs to pay keen attention to various elements
Mobile Optimization
Gone are the days when we only used our desktops for browsing, research, and shopping. With more than half of the users accessing websites through smartphones, it is important to ensure that your website is optimized for mobile. According to Google, 61% of users are unlikely to return to a mobile site that they have had trouble accessing and 40% would visit a competitor’s site instead.
To ensure that the experience for the user does not change massively, the web design should include streamlined content, a responsive design, and a navigation hierarchy.
Keep Evolving
There is always room for improvement, especially when customer behavior shifts and technology upgrades so frequently. Thus, your website also needs to evolve with time. By keeping a check on your web design, you can improve time on page, pages per session, and conversions. For this, one can run A/B tests which involve taking a couple of variations of a page and testing them against each other. These tests can reveal areas that may be creating issues for your users. These tests can also offer a lot of data that can help in analyzing the interaction of users in a better way.
Conclusion
We hope that implementing these tips in your web development strategy will help bring a considerable and positive change that will enhance the performance, experience, and customer conversion rates of your website.
