Digital marketing is an important skill to have for modern businesses. While you may have chosen a sensible course to study at college, it might not provide you with the skills and tools needed for digital marketing.
How to Study Digital Marketing Online for Free?
If you are looking at how to make yourself more desirable to businesses, having knowledge of digital marketing can help you. However, if you are strapped for cash or tied to student loans after years of studying, paying for a digital marketing course might not be possible.
Here are five ways that you can study digital marketing online for free.
There are a few better names that you can have endorsing your qualification. Google offers an all-inclusive digital marketing course. The course is filled with video resources that address SEM, Google Ads, video networks, social networks, and mobile strategy.
The course also offers you tools to learn how to use analytics, making it one of the most comprehensive courses available online.
Not only is this one of the most comprehensive courses available, its Google backing means that businesses are more likely to trust the qualification.
What’s more is that the course offers students a $250 AdWords voucher over three weeks, during which students can run an ad campaign for a business or non-profit.
There are also prizes for the most successful students for each intake. The Google Online Marketing Challenge is possibly one of the most rewarding free digital marketing courses available.
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Social Media Quickstarter
The Social Media Quickstarter course emphasizes integrating social media with email to maximize both channels. The lessons are available in the form of easy-to-follow guides that offer step-by-step explanations on how to market your brand on social media.
Specializing in platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, as well as courses on blogging and YouTube, students should learn everything they need for social media marketing.
This course is well-structured and caters best to beginners with no prior knowledge. The guides offer glossaries and detailed how-to’s, in conjunction with practical examples. What makes this course more accessible to a wider audience is that it is not timed or competitive.
There are also no lectures or classes, and students can access the coursework at their own leisure. As a result, students can take their time to go through course materials and master every aspect that they are taught.
While you are studying digital marketing, do not forget your regular studies. Plan various resources that can keep your studies going at a regular pace. “Asking someone to do my coursework“ is a very popular request among students who are looking for help. It’s important to find a trustworthy resource that can do a thesis, dissertation, essay, and coursework at affordable rates and whenever they need it.
The writers at this online writing service are subject experts and professionals in their approach. This helps in getting high-quality assignments that will impress the teachers or the evaluators when they go through it.
Udemy
Udemy is a popular online course provider. While they offer more than 10,000 courses through their online platform, they are not all free. However, if you are looking to study digital marketing for free, they offer courses to get you there.
Some of the free courses on offer include Advanced SEO, Zero-Cost Marketing Strategies, Google AdWords 101, Content Marketing of B2B Enterprises, and Social Media Marketing Online Courses.
While this means you will need to take a number of different courses to reach your goals, they are all free and can provide you with in-depth knowledge on a variety of topics.
Once you have the free qualifications to get you hired, you can look into taking some of the paid courses to bolster the qualifications you have already received. Additionally, Udemy offers a wide variety of courses across a number of disciplines. You will be able to widen your field for employment all in one place.
Coursera
Offering certificates, diplomas, and degrees, Coursera is a widely endorsed online educational site. They collaborate with over 190 leading universities and businesses and aim to offer courses in a variety of fields.
While all courses are not always available, you should be able to find a digital or social media marketing course quite easily. In addition to being backed by some of the best universities across the globe, all courses are free to learn.
However, while you have access to course materials and video lessons for free, some of the advanced courses require that you pay to receive certification.
Thus, while you may hold all the knowledge the course has to offer, you might not have anything to prove your knowledge without a financial layout. The main thing to remember is that the certificate will cost a minimal amount, making it one of the most affordable ways to get certified in a course.
PPC University
PPC University is a great place to learn about PPC marketing. Pay-per-click marketing is a method used by some businesses to drive page visits.
PPC University offers courses in PPC Marketing, as well as digital marketing courses for students of all levels of skill and ability. While the main focus at PPC University is a digital marketing and PPC marketing, there are additional courses focused on social media marketing as well.
If you already have some digital marketing knowledge, skills, and qualifications, PPC University can still help you. Through PPC University, you can access webinars and research papers that you can study to improve your knowledge.
What makes PPC University more convenient is that all courses are mobile-friendly, meaning you can learn anywhere and at any time.
Conclusion
Studying digital marketing doesn’t have to be expensive or overly time-consuming. While it is something you can study in a formal university, courses can be expensive without offering sufficient practical experience. Online digital marketing courses allow you to learn at your own pace while implementing your new skills in a practical setting.
In addition to being able to set your pace and apply your skills, you can also work while you study. This means you are not losing income during the time that you take these courses. While you may feel overwhelmed balancing work and study, online courses allow for more flexibility, and the skills that you gain will help improve your employment prospects.
Author Bio:
Ray Campbell is a digital marketing expert who works as a freelance consultant for online writing services and competitive exam coaching portals. He also works as a blogger and writer and covers topics in technology, sciences, and mathematics. In his free time, he plays volleyball, attends language classes, and practices mindfulness.
