2017 and beyond will be pivotal in the evolution of different digital marketing trends. Here are the 10 most popular digital marketing trends:
- Full Speed Mobile App Development
Searches on mobile have outperformed searches on PCs or tablets and this trend will continue to increase in 2017.
Additionally, Google’s app indexing is encouraging app developers to build more apps in 2017.
Although we are still years away from apps completely replacing websites, business owners are realizing their potential.
E-commerce like Amazon, Flipkart, Snapdeal, etc are witnessing an increase in mobile transaction volume.
- Mobile Wearable Devices are Popular
Wearable devices like the Samsung Gear S3, Apple Watch, Jawbone UP4, and Microsoft Band 2 are very popular.
In the future, online experiences will need to be optimized for such small screens to ensure a high-quality user experience.
Digital marketers will have to cope with this challenge. Wearable mobile devices are payment-enabled technology. They are poised to change e-commerce and offer a greater level of personalization.
- Video Ads
Video Ads are a very popular trend in 2017 and will dominate the future. These Video ads are frequently featured in search engine page results (SERPs).
Search engines like YouTube and Google are very popular in featuring video ads. This reflects the acceptance of video ads among viewers.
- Social conversion
Digital marketers no longer leverage social media channels only to attract prospects or leads. They are now using social media to increase conversion rates.
For example, Snapchat has introduced Snapcash which allows payment through the app. Snapchat features Lancome and Target ads. Once a user completes a purchase, they are targeted to the Lancome or Target mobile page.
- Mobile User Experience
Online search on mobile is getting popular every day. Paying attention to this trend, digital marketers are embracing the “mobile first” strategy that aims to create an online experience exclusive to smartphones.
In alignment with this trend, Google is launching the “mobile-first index” that ranks only that content in the top position which is exclusively designed to be viewed and read on smartphones.
Read Also: Unlock Snapchat’s Marketing Potential for Businesses
- Continuously Evolving Search Algorithm
Change is the only constant for search engine algorithms. Search engine giants are always on their toes updating their algorithms. They do this as the internet gets filled with new information every second, so only a very powerful search engine algorithm can analyze and decide which content should or should not get priority.
To cope with this, all digital marketers can do is create original, informative content.
Contentmart is an authentic site where digital marketers can get talented and professional freelance content writers for hire. As Contentmart verifies the writers for quality, digital marketers are assured of timely delivery and exceptional quality content catering to their specific requirements.
- Artificial Intelligence for Customer Experience
Artificial intelligence is the leading trend in digital marketing. AI is being quickly adopted by e-commerce companies.
AI is unique in that it offers a helping hand to customers. AI-based solutions empower consumers to navigate in an increasingly complex world. Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s Assistant have people engaging with AI-powered digital assistants.
They can perform a variety of tasks ranging from online shopping to mobile recharge to flight booking. AI has deep learning capabilities that enable real-time personalization, and consequently great customer satisfaction.
- Embrace Chatbots
Chatbots have a strong presence in digital marketing and this will get even more mainstream.
Enterprises like Pypestream, Flow.ai, Niki.ai, etc. are offering chatbot services and brands are adopting chatbots to enhance customer experience.
Google Allo is leading the race.
Communication with a chatbot is easy as it mimics the natural communication language.
Chatbots help to profile different customer preferences accurately. They are built to handle common inquiries and resolve high-volume inquiries, thus delivering outstanding customer experience.
- Influencer Marketing
Influencer Marketing is a very strong and emerging trend in the digital marketing landscape and its impact is so powerful that it merits a thorough inspection.
It is the newest “go-to” strategy, and brands are eager to capitalize on this hot topic.
Influencers have clear, decisive, and defining voices in changing consumer perceptions and preferences. But the only struggle is how to measure it from the perspective of business results.
Influencers are passionate brand advocates and they have a prolific presence online and in social media.
- Video Content will Dominate
Videos do create a strong impact in the minds of your viewers. As it is hugely favored by the audience, digital marketers are more likely to increase their budget in making videos.
Images and videos are powerful and they can create a deeper impact on the emotion and intellect of different people. We have seen an example of one of the worst videos of 10 hours has 4.8 Million Views On YouTube.
Hence, it is advisable to not overrate the power of words. But to use videos and images to complement the words.
Thus, in the digital marketing trends, viewers are gravitating toward authentic, live-action, visual storytelling.
